Crisis Communication Planner

Organizations must have an effective communications system during business-as-usual that can be leveraged and built upon in response to an incident and especially as part managing a crisis.

Understanding the elements of communicating during a crisis is an essential planning component for every organization. In order to effectively manage a crisis, its communications must be planned before they are needed.

This course provides valuable information on how to identify a crisis situation and how to write both internal and external communications to all relevant interested parties. You will learn how to create messages appropriate to the needs and expectations of each interested party, minimize impact to reputation, how these communications should be documented in a plan, and how to evaluate actions taken during a crisis.

The course includes a sample social media policy, a sample crisis communication plan, a plan template, and an audit sample.i