Understanding the elements of crisis management and communications is crucial to adapting and responding appropriately when faced with managing an incident. The Crisis Management and Communications professional course teaches useful strategies and techniques for analyzing situations and making difficult decisions with limited time, information, and resources while managing an incident and leading teams.

It is important that any enterprise have an understanding of Crisis Management since it poses the greatest threat to an organization’s survival. That can only be achieved by adopting a management philosophy that includes prevention of potential crises, mitigation of those that do occur, and recovery and restoration in the wake of a crisis.

The importance of effective crisis communications cannot be underestimated. Both internal and external messages need to be drafted as well as the spokespersons trained. Who speaks to the media? What do they say? Planning for crisis communications ensures that your organization is in control of what the public and stakeholders hear in order to protect its reputation. The course includes multi-media, sample policies, and templates.

Organizations must have an effective communications system during business-as-usual that can be leveraged and built upon in response to an incident and especially as part managing a crisis.

Understanding the elements of communicating during a crisis is an essential planning component for every organization. In order to effectively manage a crisis, its communications must be planned before they are needed.

This course provides valuable information on how to identify a crisis situation and how to write both internal and external communications to all relevant interested parties. You will learn how to create messages appropriate to the needs and expectations of each interested party, minimize impact to reputation, how these communications should be documented in a plan, and how to evaluate actions taken during a crisis.

The course includes a sample social media policy, a sample crisis communication plan, a plan template, and an audit sample.i